Do you struggle with your hiring, or worse yet with retaining those hires? Unfortunately, you are not alone, however, several companies have begun a different approach to their hiring and retention efforts. They have implemented some smart recruiting techniques that are centered around the candidate experience.
Job candidates today are looking for companies that have a culture that fits their lifestyle and goals, therefore, it makes sense to incorporate that culture into your hiring process. Here are a few ways you can use your company’s culture to enhance the candidate’s experience:
- Is your company culture one of excellent communication, meeting goals, and setting expectations? No matter what type of culture you have, it is important that you communicate that during the hiring process. If communication is one of your strong points – show that off during hiring process by communicating effectively and efficiently. If meeting goals is a strong point, show candidates that their career goals are important and how aligned they are with your very own goals.
- Consider using various points throughout your company to showcase the culture. This could be anything from holding interviews in an outside gazebo, inviting candidates to company functions, and allowing candidates to sit in on team meetings.
- Many companies that have implemented smart recruiting have incorporated a work week candidate experience. Allowing top candidates to “come to work” for a week and get the true experience of being there is eye opening to many candidates. They get to experience work life first hand, versus hearing it from anyone.
- The number one complaint among job candidates is the onboarding process, therefore, make sure that the onboarding process is also an experience. Ask these candidates what they need when starting, listen to what they say, and give them the tools they need to succeed.
The job candidate’s experience during the hiring process can have a profound effect on your hiring efforts and your retention. Understand that smart recruiting and the candidate experience go hand in hand.
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