Understanding Generation Z

Just when you thought you had a handle on millennials, now you need to try and figure out generation Z and how they fit into your hiring plans.  Unfortunately, the difference between these two groups is enough that hiring managers are scratching their heads and having to rethink how they attract, hire, and retain this generation.

As you probably know, generation Z consists of adults born after 1995, but what you might not know is that they account for more than a third of the current job pool candidates and that is expected to increase over the next two to three years.  Here are a few things you need to know about generation Z and how it will affect your recruiting strategies:

• Recent statistics show that generation Z is already doing freelance work to earn money to get through college and pay for their expenses.  They have demonstrated that they have a strong work ethic, which is a great plus to any business.  Because they have a strong entrepreneurial spirt, you should focus on that when hiring these candidates.  Show them ways they can keep that spirit alive by working for your company.
• With all the turmoil over the last decade, these candidates have had to learn to overcome many obstacles in their way.  This gives them strong problem-solving skills, another great attribute that you are sure to look for when hiring.  Show them how they can use these skills in the jobs you have available.
• Similar to millennials, generation Z is looking for flexible work environments, so they can continue working while they go to college.  These candidates are not looking to rack up tons of college debt but prefer to work while they earn their degree.  If you have a tuition program, make sure to highlight that, or if you have internships, showcase them.

Once you understand what generation Z is looking for, you will see that you have plenty of jobs for them and they will be a great addition to your team.

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