Similar to how you spend less than a minute reviewing a resume, job candidates are spending about the same amount of time looking at your job advertisement. This is why, it is so important that you write the perfect job ad to attract the type of candidates you are looking for.
You have probably read multiple references regarding the proper elements of a job ad, but is your advertisement designed to grab the attention of the candidate within that first 30 seconds? Here are the core components of a perfect job ad:
- Title – make sure that your title is attention grabbing, yet clear. Many job candidates do not even go past the job title, therefore, you must make sure it portrays the job. Consider using keywords the candidate will use to search for the job, and try to stay away from using your internal job titles.
- Summary – the introduction or summary is the most read part of the job ad. It should be around 40 words, and include information on the culture and the function of the role.
- Company Details – always include information and details about your company next. Job candidates today are very interested in company culture. Share your mission, vision, and opportunities.
- Role Responsibilities – job candidates are looking for specifics about the role they are applying for. Include a typical daily task list or key tasks performed daily. Make sure you relate them to the company’s overall objectives and goals.
- Ideal Candidate – yes, include what your ideal candidate looks like. List the skills, education, experience, you are looking for. Looking for specific personality traits – list those too.
- Salary and Benefits – it is best to include a salary range, and a list of the job benefits and perks. This way there is no question or shock when it comes time to discuss.
Make sure your job ads have all of these elements, and make sure there are clear instructions on how to apply for the position.
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