LinkedIn has become one of the top social media platforms for those seeking a job, and hiring managers and recruiters search profiles, looking for their next top employee. You probably think you are doing everything just right, but wonder why you are not getting called for open positions. With so many articles available regarding the “right” things to do on LinkedIn, you might be confused about what you should NOT do. Here are a few things you should never do on LinkedIn:
- Posts – you are sabotaging yourself by thanking people every time they post and by hitting the like button every time. This does not show that you are engaged, instead it comes across like you are stalking the person. Every post you make, whether a click of the like button, or a response, should be thought out and meaningful. This will show potential hiring managers that you care enough to think through your response, instead of just hitting the button.
- Images – yes, it is important to have an image on your profile, but not one that is hurting your chances of being discovered. Your image must be of you, and be a clear picture of your face. A professional picture is best. Save the icons and cartoon images for other social media platforms where that is appropriate. Remember your LinkedIn profile is your professional portfolio, treat it as such.
- Links – while everyone wants to have great associations and link with influential people in their industry, it may not be the best course of action. You are best to connect with others in your industry that can provide some value to your expertise. Remember, you not only want to network with others, but you might find a great mentor in the process. Linking with the top LinkedIn’s may just bring you lots of spam and unwanted messages. Choose your connections wisely.
- Titles – using a clever title may not be to your advantage. It is best that you use keywords in your title, as those are the words that potential hiring managers and recruiters will be searching for. Keep your titles clean and to the point.
- Messages – do not send mass messages. This will make you look lazy and that you take shortcuts. Take the time to write individual messages that pertain to that specific person.
Your LinkedIn profile can help you land that dream job, but only if you stay away from these mistakes.
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