You may not be aware of the connection between your separated employees and attracting job candidates, but the connection is real and could hurt your recruiting efforts. It is for this reason that you must support your separated employees, here is why:
- When an employee leaves your employment, they often are very vocal about not only the company, but how they were treated, how the separation was handled, and if they would work there again. While the reasons for the separation may be different with each employee that leaves, their comments will cause the same effect on future hires. Your separation process must keep all of this in mind and make sure that every employee that leaves is given all the proper support.
- If a former employee does post comments on social media about their separation, make sure that you respond in a positive way. Do not ignore or allow a former employee to go on a rant, as that will hurt the company when prospective candidates do a search on the company. Instead, remain positive in your comments.
- Offer support after the separation. The separation is hard enough on an employee but jumping back into a job search can be tough for many. Offering suggestions and contacts for resume writing, continuing education, and other self-help suggestions can go a long way into creating goodwill with the separated employee.
- Water cooler gossip typically runs rampant when an employee is separated. Again, this can shed a bad light on the company and the employee if not handled properly. Make sure you communicate effectively to the remaining managers and employees. Managers should be visible and available to answer questions. This will stop the negative hearsay talking and prevent rumors from spreading.
When a separation is handled properly, separated employees will help attract new candidates. Consider these tips the next time you separate an employee.
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