Knowing Your Niche

When it comes to hiring for your industry or niche, how well do you know what job candidates want?  Most hiring managers will say they understand their industry very well, and know exactly what their perfect job candidate wants.  However, the truth is many fall short in truly understanding, which is why they struggle to fill positions.



In many industries today, it is a struggle for hiring managers to find job candidates that not only fit the bill but accept the position and stay for any length of time.  Knowing your niche can help you find the right candidates for your positions.  Here is how:

• When you understand your niche, you will understand where your candidates are looking for positions.  Every niche and industry vary slightly but understanding where your candidates are looking for job listings, information, and reviews, will give you an advantage.  Focus on placing your job listings and information about your company and culture, right where your perfect candidate will be looking. 
• The majority of today’s candidates are concerned about company culture more than traditional benefits.  They want to see how current employees are treated, and how they will fit in.  Make sure that you give them what they want – post pictures, encourage employees to post reviews, and be transparent about your culture on social media.
• Many companies have eliminated many traditional benefits; however, it is important that you have a wide variety of benefits to offer to job candidates.  Most are looking for a work life balance, and by offering a wide array of benefits to choose from, you will have a better time of attracting, hiring, and retaining your employees.

Knowing your niche in today’s hiring world, will give you back the edge you need to attract, hire, and retain top talent.  Take the time to understand these simple tips.



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