Creating Interest in Your Job Postings

It is becoming more difficult to generate interest in job postings today, for a variety of reasons.  As the hiring manager, it is your responsibility to get job candidates interested in your company, the job opening, and get them to apply.  But, how can you do this with so many changes that have occurred in attracting the right candidate?  Here are a few tips in creating interest in your job postings:

• No matter what type of hourly pay or salary you are offering, you must give the candidate something to look forward to.  If the pay is not “stand out pay” then concentrate on some other benefits of the job that are exceptional and will stand out.
• People are visual creatures, and because so many of the millennial group like creative visuals, it is in your best interest to create ads that are visually appealing.  This will grab their attention and draw them in.
• Use creative words and phrases that will show excitement for your positions, rather than the normal boring descriptions.  Things that will catch a candidate’s eye today include: flexible scheduling, job sharing, no phone work, no set offices, interaction, ability to watch TV and listen to music while working, etc. 
• Learn to showcase the positives of the company culture.  Whether that is your relaxation room where they can get a massage whenever they want, or free breakfast in the breakroom, make sure it shows the “fun” side of working for your company.

As you can see, there are many ways you can “spice” up your job postings and attract great job candidates.  The key is to make sure that you use some of these tips listed and make the job ad something that will catch everyone’s eye and make those interested read and respond.

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