Tips on Using Twitter for Recruiting

While most hiring managers tend to use LinkedIn and Facebook for their recruiting efforts, many are quickly seeing the benefits of using Twitter.  It has become a powerful recruiting tool for many hiring managers, so here are a few tips on using Twitter for your hiring:

• Different from the other social media platforms used for hiring, Twitter is driven by followers.  It is important that you spend time growing your followers.  You can do this by making sure you post daily and include valuable information about your company.  In addition, make sure that you follow others and retweet often.  This helps make you visible to many followers, increasing your audience quickly.
• Just as with all the other social media platforms, you must have a complete profile on Twitter.  Make sure that you have good images, a complete description of your company, and show your company culture.  This will draw followers to you, and the more you engage with them, the better.
• As mentioned, engaging with your followers and audience is critical to using this social media platform to your advantage.  You must be present daily!  This includes posting often, answering messages, retweeting, and more.  Do not expect followers to come to you – you must engage to attract them.
• Hashtags are your best friend on Twitter, as long as you use the right ones.  Do not use too many, as this will look awkward and will be considered spam in most cases.  Hashtags can help you get noticed by more people looking for those particular keywords, so choose wisely.

Like all of the other social media platforms, Twitter is just one tool in your arsenal to finding the best candidates.  If you follow these tips, you will find that adding this tool will help you attract and find great job candidates for your open positions.

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