Recruiting on Twitter

Many businesses have heard of Twitter, but few use it to recruit job candidates.  Even fewer still, utilize this social media platform to search out tech job candidates.  Why?  Tech professionals utilize many areas of social media.  In fact, a recent survey showed that tech savvy professionals are extremely active on Twitter. 

So it stands to reason, that if you are actively looking for tech savvy professionals, you should use Twitter to reach out to them.  Here are a few quick tips you can use when recruiting on Twitter: 

• Content – to attract top tech talent, you must show your company’s mission.  You can do this on Twitter by posting relevant content often.  Your posts should be more relevant content than promotional content.  The key is to provide information that resonates with potential recruits. 
• Culture – potential employees want to know about your company’s culture.  Posting photos and real time stories about your company culture is another great way to entice tech job candidates. 
• Hashtags – hashtags have become king on Twitter.  Whenever you are posting, be sure to use the power of a hashtag to get the most retweets and shares. 
• Photos – share photos!  Photos not only show your company culture, but they are viewed more on Twitter and are shared more.  You should post at least one photo post per week.  Again, make sure that it is relevant to your company.  Show culture, a new project that is in the works, or even customer appreciation.  Make it meaningful. 
• Conversation – Twitter is a conversation tool.  Remember this!  Do not just put posts out there and never have a conversation.  You must engage with others who are active on your feed, and engage with potential candidates. 
• Employees – make sure that your current employees are following the company on Twitter.  The more workplace tweets posted, the better your chances of attracting top talent.   
• Analytics – analytics of your posts will help you monitor and perfect your process.  Use the tools at your disposal and adjust your Twitter posts accordingly.   

Twitter can be a very useful tool when looking to recruit tech professionals.  When you learn to use this social media platform properly, you can have extremely good results.  Review the quick tips above and see how Twitter can work for your recruiting needs.